Fortunately for the uber-JWs, there are half-a dozen outfits out there that will put a snazzy leather binding on your NWT. They'll even monogram your initials on it too. They'll do your songbook too.
And the paperback books used for the book study, most dubs take them to Kinko's now and get them spiral-bound. Its sturdier and its easy to lay flat.
No Apologies